Do you own digital educational content in food science and nutrition that you would love to share online for passive income? Perhaps you do but don’t know where to start. In this article, you will learn about the benefits of selling digital products, and then find out tips to help you be successful in this type of business.

Why Sell Digital Products?

There are many reasons to sell digital products. For one, it is a great way to make money online. You can sell products that you create yourself, or resell products that you have purchased the rights to. Additionally, selling digital products is a great way to build an online presence and generate traffic to your website or blog.

Another reason to sell digital products is that it is a great way to reach a global audience. With the internet, you can sell your products to people all over the world with just a few clicks of a button. This gives you the opportunity to tap into new markets and reach new customers that you wouldn’t be able to reach otherwise.

Additionally, selling digital products is a great way to build relationships with your customers. When you provide value and help them solve problems, they are more likely to come back to you in the future and purchase other products from you. These loyal customers can then become advocates for your business, spreading the word about your products to their friends and followers online.

Finally, selling digital products is a great way to automate your business. Once you have created or sourced a product, it can be sold over and over again without any additional work on your part. This passive income can help you free up time so that you can focus on other aspects of your business or life.

How to Get Started With Selling Digital Products

Assuming you have a digital product ready to sell, there are a few things you need to do in order to get started selling digital products and be successful.

  1. Choose your marketplace. There are many places online where you can sell digital products, such as Etsy, Amazon, eBay, and your own website or blog. Select the platform that makes the most sense for your product and business model. One of the challenges with these platforms is that they sell everything and therefore are not niche-specific. It is easy to get lost in these marketplaces if you don’t have a big marketing budget. Food Science Toolbox (FST) offers an alternative to these cluttered platforms by providing you access to a customer base focused on the food science and nutrition niche.
  2. Create attractive listings. In order to sell digital products successfully, you need to create listings that are eye-catching and accurately describe your products. Be sure to use high-quality images and compelling copy to help potential buyers understand what they’re getting if they purchase from you.
  3. Promote your products. Once you have created listings for your digital products, it’s time to start promoting them! Use social media, email marketing, and other channels to let people know about your new offerings and why they should buy from you instead of the competition.
  4. Provide great customer service. If you want customers to keep coming back for more, it’s important that you provide them with excellent customer service. Respond to questions and concerns promptly, offer refunds or replacements when necessary, and go above and beyond to deliver an exceptional experience every time.
  5. Analyze your sales data regularly. Keep track of how well your digital products are selling by analyzing your sales data on a regular basis. This will help you identify which products are most popular, what marketing efforts are working best, and where you might need to make some changes.

Pricing Your Product

As a digital product seller, one of your most important tasks is to price your products correctly. If you price your products too low, you’ll miss out on potential profits. But if you price them too high, you’ll find it difficult to attract customers.

To come up with the right pricing for your digital products, there are a few factors you need to take into account:

  1. The cost of production: This includes the costs of creating and delivering the digital product, as well as any costs associated with marketing and promoting it.
  2. The value of the product: What benefit does the customer get from using your product? How does it compare to similar products on the market?
  3. The target audience: Who is your ideal customer? What are they willing to pay for your product?

Once you’ve considered all of these factors, you can start to come up with a range of prices for your digital product. It’s important to offer a variety of price points so that customers can choose the option that best suits their needs and budget.

Remember, when it comes to pricing, Flexibility is key!

Getting Attention: Social Media Marketing

If you want to sell digital products, you need to make sure people can find them.

Social media marketing is all about promoting your products on social media. The more people who see your products, the more likely they are to buy them. It may take time and effort but it’s worth it if you want to sell digital products successfully.

Building Your Email List

If you want to sell digital products, one of the most important things you can do is build an email list. An email list allows you to stay in touch with your customers and promote new products or services.

There are a few ways to build an email list:

  1. Use a sign-up form on your shop page. This allows visitors to subscribe to your mailing list.
  2. Include a call-to-action in your blog posts, directing readers to sign up for your email list.
  3. Create content that is valuable and share it with others, asking them to sign up for your email list in order to receive future updates.
  4. Use social media platforms like Twitter and Facebook to promote your email sign-up page.

By growing your list of subscribers, you’ll be able to reach more people and promote your products or services more effectively.

Making Your Product Stand Out

In order for your digital product to be successful, it is important that it stands out from the competition. There are a few ways you can make your product stand out:

  1. Use attractive graphics to entice potential customers to click on your product. Remember that you can’t sell anything without first getting clicks so make your graphics invite the customer to knock on your door.
  2. Make sure your product is high quality and user-friendly. This will ensure that customers are happy with their purchase and are more likely to recommend your product to others.
  3. Offer something unique that other products in your niche don’t offer. This could be a unique feature or even a lower price point.

By following these tips, you can make sure that your digital product stands out from the crowd and has a greater chance of being successful.


If you’re thinking about selling digital products, I hope that these tips have given you a good starting point. Selling digital products can be a great way to make money online, but it’s important to do your research and understand the process before getting started. Starting your own website to get started can be a pain. So, leverage existing platforms, Food Science Toolbox is a great place to start if you are in the food science and nutrition niche.

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Courtney Simons
Courtney Simons
Author, Dr. Courtney Simons has a Bachelor of Science in Food Science and a Ph. D. in Cereal Science from North Dakota State University.